Exam Review Guide

Exam 3 Review happen This guide lists the areas that you should concentrate on when reviewing for Exam 3. To adequately prepare for the test, you should first read the General Tso, accomplish Steven Covey article to get comfortable with it. Then, as you review the items listed below, think in terms of how the theories discussed in class relate to the authorityicular scenario described in the article. The exam go away consist of multiple study questions. Please dont forget to do work a copy of the article with you, so that you will be able to have it available for your reference.You whitethorn highlight the article but you cannot write anything on your copy. Be prepared to identify issues, sources of the issues, and formulate/ disengage your recommendations. Should you have any questions in the course of your preparation, recreate do not hesitate to e-mail or call me. Good luck Language, Culture, and Communication the mount of language-based intercourse low-context culture s and explicit communication high-context cultures favor a more diffuse communication style communication on the Internet ethnocentrism stereotypesIntercultural Marketing communications I clarifying the brand identity achieving visibility by means of identity-building brand exposure involving the consumer in brand-building experiences Intercultural Marketing Communications II service essentials the five lessons pertaining to services smashing Leaps, Persistence, and Innovation The Evolving Story of Hyundai Hyundais terce-fold strategy the three pillars of Hyundais philosophy The Art and Science of Managing the new Global Corporation Napoleons dustup of wisdom being part of the solution vs. eing part of the problem the differences between managing a privately held fear and managing a publicly held business the leadership sit around of the Carlson Industries (i. e. , the various components of the circle) Marketing the Arts The Secret weapon the importance of mis sion for not-for-profit judicatures the important issue of sparing nature and the influence of innovation on achieving productivity gains the third challenge in running arts organizations the mantra of running a successful arts organization the two types of marketing according to Michael Kaiser the two audiences that art organizations cater to